Since it was established in 1993 with overwhelming bipartisan support, the Keystone Fund has improved communities across Pennsylvania by providing grants for parks, trails, open space, libraries, and historic preservation. There are many ways to celebrate the Keystone Fund’s 25+ years of success and emphasize the need to protect this valuable funding source so it can continue enhancing communities. One of the best ways is to highlight the positive impacts of the Keystone Fund on social media. This toolkit provides guidance, hashtags, graphics, and other resources that individuals and organizations can use for posts on platforms like Facebook, Twitter, and Instagram. It also offers other resources like talking points and a sample letter to send to legislators.
If you are a Keystone Fund ambassador, click here for even more resources.
Use #KeystoneFund to tag any Keystone Fund-related posts.
Click here for a set of infographics that highlight how the Keystone Fund boosts the economy, protects the environment, and enhances communities.
Click here for fact sheets about the benefits of the Keystone Fund.
Reports and Surveys
Click here for public opinion poll results, return on investment studies, and annual reports.
Click here for talking points about the positive impact of the Keystone Fund.
Sample Letter to Legislators
Click here for a sample introduction letter to send to your legislators.
Click here to hear from over 100 Pennsylvania about the positive impacts of Keystone Fund-supported projects in their communities.
Click here for historic preservation success stories published by the Pennsylvania Historic and Museum Commission.
Below are some ideas for social media posts about the Keystone Fund. Keep in mind that they are merely samples/suggestions; organizations should feel free to highlight the Keystone Fund in whatever ways make sense for them.
Educate the Public
Did you know? Since 1993, the #KeystoneFund has helped build and improve over 300 trails across Pennsylvania! [photo of trail]
For over 25 years, the #KeystoneFund has enhanced communities throughout Pennsylvania. [infographic or screenshot of fact sheet]
X years ago, a #KeystoneFund grant helped us acquire Sample Nature Preserve. Now thousands of people visit each year to walk, picnic, and watch wildlife. [photo of people enjoying preserve]
This park was outdated and unsafe. A @DCNRNews #KeystoneFund grant provided the money needed for repairs and updates, ensuring that it’s a safe place for kids in Location. [before and after photos of park]
Advocate for Continued Funding
Unlike educational posts, advocacy content is dependent upon the political situation, and we don’t know yet how the yearly budget process will unfold. Some organizations may want to engage in advocacy; others may not. Sign up here to receive Conservation Advocate emails to stay updated on threats to the Keystone Fund and other conservation investments.
The #KeystoneFund has provided recreation opportunities and boosted local economies for more than 25 years. Tell @StateSenator that we can’t afford to make cuts to this crucial funding source. [photo of park and link to return on investment study]