2018 marks the 25th anniversary of the Keystone Fund. Since its inception in 1993, the Keystone Fund has improved communities across Pennsylvania by providing grants for parks, trails, open space, libraries, and historic preservation. Throughout the year, a team of state agencies and organizations, including the Pennsylvania Land Trust Association, is leading a campaign to celebrate the Keystone Fund’s 25 years of success and emphasize the need to protect this valuable funding source so it can continue enhancing communities.
Part of the campaign involves highlighting the Keystone Fund on social media. This toolkit provides guidance, hashtags, graphics, and other resources that individuals and organizations can use for posts on social media. It also offers other resources like talking points and a sample letter to send to legislators.
If you are a Keystone Fund ambassador, click here for even more resources.
Organizations to Follow
Follow these organizations/agencies on social media to stay in the loop:
- Lancaster County Conservancy (Facebook, Twitter, Instagram)
- Natural Lands (Facebook, Twitter, Instagram)
- Pennsylvania Department of Conservation and Natural Resources (Facebook, Twitter, Instagram)
- Pennsylvania Environmental Council (Facebook, Twitter, YouTube)
- Pennsylvania Historical and Museum Commission (Facebook, Twitter, Instagram, YouTube)
- Pennsylvania Land Trust Association (Facebook, Twitter, Instagram)
- Pennsylvania Library Association (Facebook, Twitter)
- Pennsylvania Parks and Forests Foundation (Facebook, Twitter, Instagram)
- Preservation Pennsylvania (Facebook, Instagram)
- Pennsylvania Recreation and Park Society (Facebook, Twitter, Instagram, YouTube)
- The Nature Conservancy–Pennsylvania (Facebook, Twitter)
There are two hashtags for the campaign: #KeystoneFund and #KeystoneFund25.
#KeystoneFund25 will be used exclusively in 2018 to identify posts about the Keystone Fund, while #KeystoneFund will be used in 2018 and beyond for Keystone Fund-related posts.
This is the special logo for the 25th anniversary.
These infographics highlighting how the Keystone Fund boosts the economy, protects the environment, and enhances communities. Click to expand/download.
Click here for fact sheets about the benefits of the Keystone Fund.
Reports and Surveys
Click here for public opinion poll results, return on investment studies, and annual reports.
Click here for talking points about the positive impact of the Keystone Fund.
Sample Letter to Legislators
Click here for a sample introduction letter to send to your legislators.
Click here to explore over 100 essays written by people across Pennsylvanians about the positive impacts of Keystone Fund-supported projects in their communities.
Organizations will be posting about the Keystone Fund throughout 2018, ideally at least once or twice a month. Organizations can use the materials and resources listed here and/or create their own. There may be some milestone days (e.g., July 2, the anniversary of the Keystone Fund being signed into law) when all organizations are encouraged to post. Those dates will be added here when they become available.
Below are some ideas for posts. Keep in mind that they are merely samples/suggestions; organizations should feel free to highlight the Keystone Fund in whatever ways make sense for them.
Educate the Public
Did you know? Since 1993, the #KeystoneFund has helped build and improve over 300 trails across Pennsylvania! #KeystoneFund25 [photo of trail]
For 25 years, the #KeystoneFund has enhanced communities throughout Pennsylvania. #KeystoneFund25 [infographic or screenshot of fact sheet]
Five years ago, a #KeystoneFund grant helped us acquired Sample Nature Preserve. Now thousands of people visit each year to walk, picnic, and watch wildlife. #KeystoneFund25 [photo of people enjoying preserve]
This park was outdated and unsafe. A #KeystoneFund grant provided the money needed for repairs and updates, ensuring that it’s a safe place for kids in @SampleTown. #KeystoneFund25 [before and after photos of park]
Advocate for Continued Funding
Unlike educational posts, advocacy content is dependent upon the political situation, and we don’t know yet how the 2018 budget process will unfold. Some organizations may want to engage in advocacy; others may not. Sign up here to receive Conservation Advocate emails to stay updated on threats to the Keystone Fund and other conservation investments.
Act now! Today the Pennsylvania General Assembly is voting on a bill to cut $XX from the #KeystoneFund, which would put current and future projects in jeopardy. Tell your legislator to vote NO! #KeystoneFund25
The #KeystoneFund has provided recreation opportunities and boosted local economies for a quarter-century. Tell @StateSenator that we can’t afford to make cuts to this crucial funding source. #KeystoneFund25 [photo of park and link to return on investment study]